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Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

Grow A Network of Social Media Followers

How To: Grow A Network of Social Media Followers...

Back in 2013-2014 we sat down with Inland Finder ... The company had some 234 followers on twitter and about 300 friend likes on Facebook... It had also only purchased the www.ladysmith.info domain and had approached us to Web Design and Search Engine Optimize. With our little and fresh knowledge Live Lab steadied on full steam with boastful confidence


Excited about the new Startup we called 10 local well established businesses to advertise on the www.ladysmith.info domain. 9 of them told us to F#%&Off they are not interested as they are paying the local newspapers.... Confidence smacked down within a few hours... Boomed... Bashed and Broken...

So we sat down with Inland Finder and explained to them that we are dealing with a Donkey Years ago advertising Dynamic. These businesses are NOT advanced and people still have Nokia 3310's. They have mediocre facebook pages and no clue about twitter.


The company... Not to be outdone by sharks sniffing around... Purchased 2 more .info domains... making a total of 3...

www.ladysmith.info - www.amajuba.infowww.estcourt.info ....

Basically the 3 adjacent towns next to Ladysmith .... In a rare twist of Luck Inland Finder had approached Geo Solutions to advertise.... Geo Solutions was not happy with the Local Advertising as their reach was local. The company saw potential as made an offer to purchase Inland Finder. The offer was accepted and the new bosses insisted that rural areas be tagged. Geo Solutions provided Live Lab Design with a list of areas that the company operates and we tagged these areas to the Key Words...

Numerous Facebook, Twitter, Instagram etc accounts fell under our Social Media Management and the responsibility to grow their following was enormous.

We only followed back mostly and saw steady progress... We also only retweeted and shared verified links, stayed away from news and focused primarily on happy build a life for yourself content. Most of our following was farm and small town people. Rural Entrepreneur Development...

Claim Your Yummy Muffin Here... +Create Your Startup ---> Create A Startup




People began to Notice... More importantly Inland Finder's following grew... The company had found some good local businesses with the added trust. 



So we did not feel so bad about all the data blown and costs spent in theory and development. Facebook nor Google or Twitter can control the internet. It can control your feed but sooner or later something or someone smarter comes along. Betting on them is like betting on Nokia back then. The wonder of evolution and time. However these two giants seem stable minded and look like they will be around for some time so we going for the safety and give them the Thumbs Up. Similar to a Nokia they did the Job and Seldom Break. The sponsored posts are an awesome feature. 




We also began following followers of interest, retweeting, sharing other businesses and influencers content. everyone has a story to tell. So our follower counts are wonkey and we Love IT.. 


Time, Patience and Real Content that makes a difference and changes peoples lives... As you cannot milk skinny cows... You first have to Fatten them up...

Live Lab Staff...



2017 - How to Upload Youtube Content Marketing Videos

Transfer the Videos to Your Laptop or Desktop... Preferred Format .mp4



Add #Hashtags and Fill in the Full Video Descriptions...

Agree to the Youtube Policies

Share across all your Social Media Platforms...

More... Live Lab Search Engine Optimization

How To Create a Blog

A Blog is the Best Method to Direct Traffic to Your Website
Your Blog must be Unique

Do Not Blog out of Your Business Scope


How To Create a Blog - Why Create a Blog


Twitter Verified Accounts



Please note that: @TweetSmarter is not verified, not a Twitter partner, we don’t work for Twitter, and we don’t run Twitter ads.

The upshot: Unless you’re famous and being impersonated, or an important politician or government agency, to get verified:
  • It costs $15,000 to be verified for 90 days -or-
  • You need someone who spends (probably more than) $5,000/month to ask on your behalf (many artists get verified this way without knowing how their agent or agency got them verified)
This is based on my experience, and a recent article from the holder of a verified  Twitter account that says specifically this is how verification works:
“…you need to spend a minimum of $15,000 ($5K over three months) in order to “buy” verified status from Twitter. Or you need to know someone who’s “in” with Twitter (read: spending ad dollars with them) who wants you or your business to get verified.”
(But: see below for some “loopholes.”) This has also been confirmed by AdAge, which states “A Twitter Sales Rep Said Getting Verified Costs $15K.” Elsewhere, Twitter is quoted as saying:
“Twitter currently verifies government accounts, accounts at risk of identity confusion or impersonation, and a select number of business accounts for alpha testing.”
“…Please note: Twitter isn’t verifying business accounts yet unless they’re part of the alpha testing program. If you are part of the alpha testing program and your request was denied, please visit your business center page for more information.”
“Verification is something we offer our active advertisers meeting the $5K/month minimum spend associated with our Platform Partnership.”
“…If you were to re-visit Promoted Products further down the road and were able to meet that $5K/month minimum, this verification would be reinstated.”

Twitter Will REMOVE Your Verification If You Don’t Keep Paying Up

This means that for some, if you don’t pay Twitter $5,000/month, you won’t be verified/will lose your verification!
Twitter told an account holder who had been verified, and then UN-verified:
“One way to receive verification is if you are being impersonated (i.e. celebrity, politician, etc). The other is if you are an active advertiser. When you are running Promoted Products, verification is a value-add similar to analytics and Brand Pages. Digital Trends (the name of the account that had been verified and then UNverified) received verification as an active and engaged partner on our ad platform. Since you are no longer advertising, you no longer have that value-add.”
Twitter specifically says that their “…verified accounts program is currently closed to the public” and that they are “not able to accept public requests for verification.” But, “If you’re one of our partners or advertisers, please follow up with your account manager for details.”

The “Loopholes”

It’s really hard to predict who can get verified. Twitter even verifies fictional accounts at times! Official Red Cross digital volunteers have also been verified in the past (in advance of Hurricane Irene).
Some people even get verified without knowing why, others with a legitimate request “try everything” with no success.

The Hidden Truth

Twitter lets their “partners” (mainly companies that spend a lot of money doing advertising with Twitter) request verification for pretty much anyone, and that’s why some people get verified without knowing why: their agent/manager/etc is connected with a Twitter partner and put in the request.
In that case, it’s the old game of “who you know.” Unless you want to spend a lot of money with Twitter yourself.
Of course, there are sometime conflicting stories. Take, for example, how @CharleSheen got verified so fast: His people worked through Twitter partner ad.ly. Or did they? Gullov-Singh (@Arnie) of ad.ly was directly quoted saying:
“…we got [Sheen] verified through Twitter….We know a bunch of people at Twitter, and we reached out to them…”
…but then Sean Garret of Twitter said this is specifically NOT true about Sheen. (I reached out to both for clarification. Hat tip to @Kim for drawing my attention to this.)

Can you buy a verified account?

Yes and no. Apparently even after you spend $15,000 you still have to ask, and Twitter can still turn you down.
And verified accounts that aren’t very popular—some with as little as 1,373 followers, as @nwjerseyliz points out, are likely verified through organizations that advertise with Twitter or work with Twitter partners, or they got in back when the system was public, and they were public or semi-public figures that had problems with impersonation.

What else can you do?

Realize that even in the past, they mostly only verified public accounts that were in danger of impersonation (“accounts who deal with identity confusion regularly”), so they are unlikely to make verification ever available simply by a request accompanied by proof.
If you have an official website, link to your Twitter profile from it—it’s the easiest way to prove your identity to followers. Don’t put fake “Verified” symbols on your background or in your username, such as “verified ✔”—it just looks lame. Real verified accounts will look like this:

Why Wasn’t My Account Verified?

The official word from Twitter is here.

Special features of verified accounts

On July 4, Twitter began allowing Verified Accounts the option to receive DMs from ANY follower. and in January 2012 they began distributing verified account information to third party apps.

Your Business - Local Search Engine Optimization (SEO) Tips

When you're doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful.

You can't do Local SEO with a microscope
Local SEO is getting more and more complicated, and as we roll into the new year, I want to share my biggest, most important tip:


STOP Using Your Microscope In Local Search!



What do I mean by that? Put simply: A microscope is a great research tool, but it’s a flat-out awful marketing tool.
It seems like we’re hearing more and more of the same kind of question over the past few months: “I’ve done X on my site, why isn’t it working?” or “I read your post about Y, does it make sense for me to drop everything and go do it?”
Local SEO is not, nor has it ever been, based upon a single tactic. Recently, it seems like many business owners will read a post or watch a video, realize that they’re not utilizing the tactic mentioned, and immediately drop everything and concentrate on the shiny new object.
Local SEO is not just citations. Local SEO is not just Google My Business (aka Places) optimization. Local SEO is not just inserting your city and state in title tags and H1 headings.
When you use your microscope to focus on a single tactic, your field of view is so zoomed in that you’re blinded to the other factors that are just as important. It’s a new year, so try a new process — toss that microscope in the trash, take a step back, and look at the big picture.







Recent Updates Shed Light On The Big Picture



You’ve got to spread out all the pieces and figure out how they fit together if you want to assemble the puzzle. Let’s take a look at some important recent updates in the Local Search arena that will help you get a better view of the big picture in 2015:
• Moz’s Local Search Ranking Factors study is a great place to start. David Mihm’s study shows a simple pie chart that arranges the signal groups by weight in the algorithm. Check out the factors and compare them to your current efforts. If your workflow and task list aren’t a fairly close match to the weighted areas of the pie chart, you might want to shift your priorities a bit.
• The most important Google update this year for local businesses was Pigeon. Google drastically changed the way that local results are calculated, and business owners and Local SEOs all across the country collectively freaked out.• Last week, Pigeon rolled out in Canada, Australia, and the UK, and the collective freak-out went international. If you’re still holding out hope that Pigeon was just a temporary test, you need to let it go. SEOs in all three countries are reporting the same results that we’ve been seeing for the last 5 months. Pigeon is here to stay.
• Google threw us for another loop a few weeks ago when it dropped the Local Carousel for many types of businesses. Instead of the Carousel, Google is now displaying an expanded 3-pack.
• The new expanded 3-pack still shows a thumbnail photo like the Carousel, but the listing only shows the business name, review stars, and a short description. Like the Carousel, if you click on one of the listings, you’re taken to another SERP for that specific business… instead of the business’ website or Google My Business page.
• Another critical recent update: Google’s updated Google My Business guidelines. Google is cracking down on category selections, removing the option to add a descriptor to business names, and finally flat-out disallowing virtual offices.

So What Does It All Mean? What’s The Big Picture?



Google is putting significant effort into local search. Whether we like Pigeon or not, it’s a part of the game now, and we all have to adapt.
A few years ago, you could rock some citations and do nothing else, and you’d still rank at the top of the map pack. Now, there might not even be a map pack for your vertical.
With Pigeon and the new expanded 3-pack, it’s clear that mobile behavior is having a huge impact on how Google is approaching local search.
As the scales tip and users switch to mobile devices, local results will be increasingly unique because Google knows exactly where each user is located. You’ve got to have the right (current) relevancy signals both on your site and off your site if you want to compete in 2015.






You’ve got to stop focusing on one or two tactics and instead work on everything.
  • Make your content amazing and informative, but optimize it with local signals
  • If you’ve got location pages, make sure they’re unique and well-written
  • Create local content for your blog
  • Optimize the heck out of your Google My Business listing
  • Get some good links to your site
  • Clean up your citations and go grab any that you’re lacking
  • Get more positive reviews on your GMB listing, and on other third party sites
  • Use social media to interact with your customers
In a nutshell, you should click the “local” button up in the menu and read everything. Twice.
In 2015, you’ve got to be a jack of all trades if you want to succeed in Local SEO. You can’t just bang out a bunch of citations and win any more. You can’t just put your city and state in a few title tags and H1 headings. You can’t just spam a few Google Places categories.
You have to look at the big picture and do it all if you want to succeed.



Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

  About The Author
                                                           Search Engine Land
      
Greg Gifford is the Director of Search and Social at AutoRevo, a software company that provides websites and online marketing to used car dealers all over the country. Check out their awesome blog for Greg’s local search posts and videos.














Infographic - Optimum Times to Post on Social Media

Get More Eyes on your Posts


Here are the best times to post in order to increase the amount of people who see them on Facebook, Pinterest, Twitter, Tumblr and Google+.


 
Best time to share


Share as Image - Blog

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3 Techniques That Will Double Your Social Media Content With Half the Effort


KISSmetrics
This story originally appeared on KISSmetrics
            

Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.


But we all know, deep down inside, that social media is important. And we know that we have to do it.


So we might as well figure out how to do more social media in less time and with less effort.
The following tactical methods have been proven to produce twice the amount of social media with only half of the effort. The great thing about this approach is that higher output on social media generally produces a greater level of engagement.
Here’s how to do it.

1. Create a schedule.


When you create a social media schedule, you immediately reduce the level of consistent effort required throughout the day.


The inherent advantage of social media is also its disadvantage. True, you can keep your brand message and presence in front of people all the time, but this requires consistent output and daily effort.


When you unplug from one task to “quickly” post to social media, you’re doing yourself a serious disservice.
  • You waste time on your current task by having to pause and then come back to it. Even if it takes just a couple minutes to post to social media, you’ve lost your entire train of thought on the project that you were working on. A couple of minutes interruption may require double that amount just to move your mind back to the point where you left off.
  • You waste time on social media by having to reopen your social media tools or log into the accounts again. Keep in mind that every task has a cluster of other related tasks that require time. For example, if you’re not using a social media management tool, you may have to log into the business Twitter account. But in order to do that, you have to find the password. And in order to find the password, you have to look it up in an encrypted password file. And in order to do that, you have to find the file in your company’s intranet. It goes like this for every little task we have to do. What all this amounts to is a lot of wasted effort.
The solution I’m proposing is to deal with your social media in a single session of unbroken concentration.


The scheduling approach has three components.
  1. In the first place, you must set aside time in your calendar to schedule your social media. The approach I advocate is to allocate an hour (or two, or three) to deal exclusively with social media. This is your social media time. It’s on your calendar like an inviolable appointment. Most people who are responsible for social media report doing this on a daily basis. Some people -- usually the very-organized type -- can get away with doing it once weekly.
  2. Second, during this time, you schedule out your social media posts. Using a tool like Buffer, schedule out the times and messages that you want to post to your social media accounts. Be sure to follow industry best practices for the best time of day to post. The great thing about scheduling posts is that you can produce two or three times as many posts, but take a lot less time doing it. You can sit down for fifteen minutes and hammer out six tweets to release throughout the day. But what if you had to unplug at six separate times to post to Twitter? You’d go crazy, while at the same time cannibalizing your time and productivity. Scheduling your posts is a far superior approach.
  3. Third, take some time to monitor your social media metrics. This is the practice of social media listening, and it’s an integral part of any approach to social media. Rather than dink around checking out RTs and Facebook likes throughout the day, take a single point in time each day or week to analyze your metrics and make decisions based on what you see.
Constantly flitting in and out of social media is a huge drain on your time, effort, and mental energies. Scheduling -- whether it’s scheduling your day, your posts, or your listening -- dramatically reduces the level of effort that you put into social media, while dramatically increasing your output.

2. Collect as you go.


One of the most important features of posting to social media is also the most time-consuming -- finding content to post.

Vertical Response has found that the single-most time-consuming factor in social media management is “finding & posting content.”


3 Techniques That Will Double Your Social Media Content With Half the Effort
The amount of time and effort that you pour into finding and posting can be reduced. I already showed you how the simple practice of scheduling will reduce that effort.


But what about the process of collecting the content to post? You need acollection system.

Create a collection system for content.

The system you choose is totally up to you, but let me provide a suggestion. I use Evernote along with the Evernote Chrome extension. In my Evernote folder, I can create a specific folder for things I want to collect and share later.
3 Techniques That Will Double Your Social Media Content With Half the Effort
Whenever I come across something interesting to post on social media, all I do is click the Evernote button in my browser.


3 Techniques That Will Double Your Social Media Content With Half the Effort


From there, I can adjust how I want this article to be saved for future reference. I’m putting it in a sub-folder of my social media folder called “Business Ideas.” I’m saving the “Bookmark,” not the entire article, and I’m tagging it with “social media.” I’ve also added a quick note: “This would be a good one to post on Tuesday.”


3 Techniques That Will Double Your Social Media Content With Half the Effort


When I click “save,” I now have this article saved in Evernote. When it’s time to schedule my articles for posting, I simply open up the correct Evernote folder and go to my saved bookmark.


3 Techniques That Will Double Your Social Media Content With Half the Effort


This is nothing more than a collection system. I’m simply taking the process of collecting content, and distilling it to a quick-and-easy process.


As I move throughout my day, checking emails, visiting websites, doing research, etc., I will come across interesting articles, studies, or websites that I’d like to share. All I do is click my Evernote extension, and I’m done. It’s saved for the next day’s scheduling session.

Create a focused time for content discovery.


Another way to reduce your overall effort is to create a focused time for discovering great content.
Buffer has an article on “Always Have an Amazing Link to Share,” in which they discuss some of the most effective places to find great content. This is a great starting point for discovering great links to share via social media.


You should also do some spadework to discover your own content. I suggest a technique in my Buffer article, that requires spending just thirty minutes to come up with content to post for several days.


This goes back to my whole thesis: With half the effort, you can produce double the content. You just have to be smart, scheduled, and intentional about it.

3. Share it more than once.


Here’s the ultimate hack for less-effort/more-content. Share the same stuff more than once.
There’s logic to back up this simple technique. Different people will see your different social media posts, depending on what time you post it.


Joe checks his Twitter feed at 8am, but Marie doesn’t check her Twitter feed until her lunch break at 12:30. Joe’s going to see your morning tweet, but maybe not your noon tweet.
So why not share the same thing twice? Or why not three times? Or more?
Can you get away with this? Absolutely, and there’s nothing cheap about it at all.
Garrett Moon discussed how he recycles his posts, and even shows his schedule for doing it.


3 Techniques That Will Double Your Social Media Content With Half the Effort
Moon has had zero complaints, higher interaction, more output, and even the possibility that some of the reshared content could go viral after several takes.


If you share your content more than once, you can get three or four times as much mileage from a single post than you would if you were only to post it once. Obviously, you’d need to jigger it a few times to make it unique each time, but the overall principle is incredibly effort-saving and traffic-increasing.

Conclusion


Tips, tricks and hacks can make social media more effective than it is. But let’s be careful not to view social media as a waste of time. Although social media can be a black hole of time-wasting (if you do it wrong), it is actually an investment in your overall business marketing efforts.


Increasing your output on social media while you reduce your effort is simply a matter of being smart and productive.


What ways have you discovered to reduce your social media effort while improving your output?


Neil Patel
Neil Patel


Online Marketing Expert



How To Get the Maximum Benefits of Facebook Business Pages

The mission of Facebook is, "Give people the power to share and make the world more open and connected". Facebook business pages are among one of the tools developed by Facebook to achieve this mission.




                      
Facebook business pages are a great way to promote any business online. People and organizations are using it for marketing and promotion of their products, services or other businesses. The results of facebook marketing are really impressive for some of them. However, a majority of business owners and organizations are not able to drive their campaigns to success. The reason lies in their inability to adopt the best practices of facebook marketing through facebook business pages.
This article describes some of the best tips for promotion of businesses through facebook business page:

Understand The Concept Behind Facebook Pages

 Facebook pages are similar to profiles. Some of the basic differences are they are specially meant for businesses, organizations and public figures. In addition, they also offer some special advantages. For example, the number of people, liking a Facebook page is not limited as it is limited to 5000 friends for normal profiles. For inviting people to like your page, you do not need to know them personally or through mutual relationship. If your page matches their interest, you can invite them.

Select Right Option While Creating Your Facebook Page

Facebook understands the basic promotional needs of modern businesses. The promotional requirements may vary depending upon the type of a business. Therefore, facebook offers different options for creating a page, each one with its own set of advantages. While creating a business page, it is very important to select the right type of page to get maximum advantage. If the page is intended for a local business, it is strictly advised to select the option "Local Business or Place". Selecting any other option may not deliver expected results.



Make Your Page True Representative of Your Business

Facebook pages are very much flexible and easy to setup. To get the maximum potential benefits, people need to make it true representative of their businesses. For that, they need to provide sufficient information about their businesses. Provide basic details of your business in info tab. It is exactly like "About Us" page of a website, where people look for the basic details about the company, person, or product.
To make it more beneficial and engaging for targeted audience, it is better to keep the language informal. Therefore, it is always better to write fresh contents in casual tone for your facebook audience.

Create Custom Tab Using FBML

 Facebook also offers the facility to add custom tabs using FBML (Facebook Markup Language, which is Facebook's own, special version of HTML). Using custom tabs, people can add any additional content for their fans (targeted audience). One of the most important uses of Facebook custom tabs is for creating landing pages. It can be a wonderful way to provoke your targeted audience towards your products or services. Creating a landing page for different types of users, result in greater benefits of marketing through facebook business page.

Create Your Fan Base

 One your page is ready with enough informative contents about your business, you are ready to create and enhance your fan base on facebook. Remember, you have more than 700 millions of people to spread your words among them. To start with, invite your friends to be a fan of your facebook business page. It will help you create initial fan base. Join some groups matching the interests of your business or products. Engage yourself in activities and discussions within the group. It will help you develop an identity among fellow group members. Then you can invite people from the group to become your fan. Later on, once you develop credibility, you will get referral fans too.




Engage People With Your Business Page

 The most important factor for the success of facebook marketing campaigns is "your engagement with the audience". Only creating a fan base is not enough. You need to engage your fans with your page on facebook. For that, post status updates which can attract attention of your fans. Provide relevant contents in form of status updates, which should be informative enough to drag your fan's attention. Be prompt in responding to their comments over your status updates or wall posts. Some great ideas for status updates can be:
  1. Announcements regarding your products and services
  2. Links to interesting and useful online resources
  3. Discount coupon codes to save on your products or services
  4. Links to information related to your company, its products or services, or people
Another beneficial way of enhancing interactivity of your page is to ask interesting questions from your fans. It will develop interaction between you and your fans as well as interaction of fans with other fans on your page. Keep them informed about the promotional offers and events of their interest. It is also beneficial to offer a reward program especially for your facebook fans.

Listen To Your Fans/Customers

Facebook business page can be a great tool for Customer Relationship Management. You can create a custom application for customer's complaint or queries and devote some time to response to them regularly. People nowadays have become addicted to facebook and if you offer customer support through facebook, it will help you develop credibility among such customers. They will spread the word about you among their friends and acquaintances.

Avoid Spamming Through Your Facebook Page

 Your status updates and wall posts on facebook page are very important for the identity of your business. Posting irrelevant statuses may result in a negative reputation. You updates are visible on the news feed of your fans. Continuous updates can fill their news feed and if it is uninformative and of no use to them, it will be spam, resulting in their lost interest in your brand and business.

View Page Insights and Analyze Your Performance Regularly

 Facebook offers great ways to analyze the impacts of facebook promotion campaigns. Using "Page Insights" features, you can analyze the performance of your facebook page. It offers great statistics of your page, fans, page activities, interactions, and demographic details. Tracking these details will help you understand the positives and negatives and you can modify your facebook marketing strategies accordingly.

Aforementioned tips are among the most basic things that you need to implement with your facebook business pages. If you own an online or offline business that needs promotion, and which is still not on facebook; you are missing great business potential. Come, create a facebook business page and start exploring your options today itself. However, do not forget to focus aforementioned tips while you start your facebook promotion.

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