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Showing posts with the label Marketing

5 Minute Full Tutorial - Add Your Website to Google Search Console Analytics and Webmaster Tools

How To Add Your Website to Google Search Console Analytics and Webmaster Tools and Add More Websites under specific Analytics profiles... Website used ...Inland Finder ...

Google or Alphabet have been making recent changes to the user interfaces across most of its products... As technology evolves so does Google... or Alphabet...

Some things will still remain the same thou... for us common folk... things like the <head> tag...

Kindly Note that traffic and figure changes take a certain period of time to appear... I would say give it a week as you would be surprised to see what little traffic your small business gets... Tons of traffic comes from Bots and Robots... Blogger records the robots... Analytics well... Not so much...

Live Lab Staff - 2018

2018 - How to Embed A Google Map in a Joomla Website Template - Joomla 2.5

How to Embed A Google Map in a Joomla Website Template - Joomla 2.5...

Having a Verified Local Business on Google is one of the most important factors determining your online presence... Being Verified on Platforms like Twitter and Facebook looks very nice however the Business end is still Google... Setup Google+ For Your Small Business ...

In order to Embed a Map in your Joomla CMS programme you need to first disable the editors...
1. Global Configuration - Editors - None
2. My Profile - Editors - None...

Copy the IFRAME code and paste it in either an article or contact... Check the size and fit ... Small, Medium or Large can be selected from the source code...
Live Lab Staff...

Grow A Network of Social Media Followers

How To: Grow A Network of Social Media Followers...

Back in 2013-2014 we sat down with Inland Finder ... The company had some 234 followers on twitter and about 300 friend likes on Facebook... It had also only purchased the domain and had approached us to Web Design and Search Engine Optimize. With our little and fresh knowledge Live Lab steadied on full steam with boastful confidence

Excited about the new Startup we called 10 local well established businesses to advertise on the domain. 9 of them told us to F#%&Off they are not interested as they are paying the local newspapers.... Confidence smacked down within a few hours... Boomed... Bashed and Broken...

So we sat down with Inland Finder and explained to them that we are dealing with a Donkey Years ago advertising Dynamic. These businesses are NOT advanced and people still have Nokia 3310's. They have mediocre facebook pages and no clue about twitter.

The company... Not to be outdone b…

Adsense - How to Remove the Warning - Your AdSense account is enabled only to show ads on YouTube. If you want to show ads on a different site, you'll need to provide us with the URL of the site you want to monetize.

How to Remove the Adsense Warning...
Your AdSense account is enabled only to show ads on YouTube. If you want to show ads on a different site, you'll need to provide us with the URL of the site you want to monetize.

You get this warning because your Adsense for content ads are not approved. Youtube Adsense is a Hosted Adsense Account. Blogger Adsense is also considered a Hosted Adsense Account.

In order to get Content Ad Approval you need to first build and then provide a TLD - Top Level Domain - Website with quality content and not a .blogspot. URL. Once you are ready to apply for Adsense you place the Adsense code in the *head* section of your Website or Page Templates.
Make sure you follow and comply with all the Adsense Program Policy Guidelinesto prevent your account from being rejected or banned.
More Search Engine Optimization Videos ... Live Lab Search Engine Optimization
More Content Advertising and Marketing Videos ... Live Lab SEO - Content Advertising and Marketing Videos.

Video CPM - RPM, CPC and XYZ

CPM RPM and CPC - - What does it mean for your content advertising pocket... How much money will you make...?

Video Monetization... 

The South African Inland Finder Local Online Network - A Counted Total of 47277 People (Organic Likes and Followers) - 2017...

Company Directives, Parameters including PROS (x) and CONS (y)... 100% Organic Liking, Following and Sharing... (x)
Sharing Real Verified Local Happy Content - All links are checked and stories verified... (x)
No Politically Influenced Content - Zero Politically Motivated Content... (x)
Zero Policy Violations / Content Strikes or TOS breaches in 3 Years... (x)
Zero Influence on Clicks or Click Rates... (x)
Monetized Content is Original and Created... (x)
Websites Online 24/7 - 365... (x)
Geographical Area Data Costs - Expensive... (y)
Sharing is Minimal - Intensive 3/12 months... (y)
Only Facebook, Twitter and Google+ Followers are counted as Instagram is useless (No External Links)...(y)

Summary - Follower Data Captured

Local Follow…

Joomla 2.5 - Google Webmaster Verification on Your Joomla Website Template

How to Google Webmaster Verify Your Joomla Website Using the *head* tag on your Joomla 2.5 Template

How to Google Webmaster Verify Your Joomla Website Using the *head* tag on your Joomla 2.5 Template...

Google Webmaster Tools are Great for Webmasters, User Friendly, and Easy to Understand.

Google Webmaster Crawl, Fetch as Google and Indexing Your Website - Google Webmaster - Indexing and Crawling your Website - This is a Useful Feature allowing Google Bots to Crawl and Index Your Website. You can add multiple websites within the Webmaster Tools Framework.

A Google Gmail Account is required to Access Google Webmaster Tools...

The *head* tag can be found on your Joomla Template - Templates - Select Template - CSS Personal - Index.php...

Live Lab Staff

More SEO Videos ... Live Lab SEO

Joomla 3 - Change a Joomla 3 - Template

How to Change the Default Joomla 3 Template for Your Website

Download and Install any Joomla compatible Template...

Change your Website Look and Feel with Different Templates...

More... Live Lab Search Engine Optimization

2018 - How to Upload Youtube Content Marketing Videos

Transfer the Videos to Your Laptop or Desktop... Preferred Format .mp4

Add #Hashtags and Fill in the Full Video Descriptions...

Agree to the Youtube Policies

Share across all your Social Media Platforms...

More... Live Lab Search Engine Optimization

How To Choose Your Website Domain

How To Chose Your Website Domain
 Your Website Domain must encompass your business framework...
Good Hosting cost Money
Your Domain can be a .com .org .za .net ...
Avoid long domain names...

Next - Learn the Basics of Web Designing

What is Growth Hacking - Infographic

The Growth Hacking Model Visualized  #infographic#growthhacking
Mark Fidelman - @markfidelman

Twitter Verified Accounts

Please note that: @TweetSmarter is not verified, not a Twitter partner, we don’t work for Twitter, and we don’t run Twitter ads.

The upshot: Unless you’re famous and being impersonated, or an important politician or government agency, to get verified:
It costs $15,000 to be verified for 90 days -or-You need someone who spends (probably more than) $5,000/month to ask on your behalf (many artists get verified this way without knowing how their agent or agency got them verified) This is based on my experience, and a recent article from the holder of a verified  Twitter account that says specifically this is how verification works:
“…you need to spend a minimum of $15,000 ($5K over three months) in order to “buy” verified status from Twitter. Or you need to know someone who’s “in” with Twitter (read: spending ad dollars with them) who wants you or your business to get verified.”(But: see below for some “loopholes.”) This has also been confirmed by AdAge, which states “A Twitter Sales Re…

How To Get Your Local Business on Google

Google Launches Major Push To Get Local Businesses Online, Improve Data
New site offers tools, content and solicits business owners to update information.

Google is introducing a program it’s calling Let’s Put Our Cities on the Map. This new portal (Get Your Business Online) is not unlike Facebook’s Blueprint and Learn How sites launched this week. It offers resources to business owners (and potential partners) to help them get online or correct and complete their online presences.

Each user who visits will see a localized version of the site (based on IP detection). In addition to various FAQs, videos and other information, Google invites business owners to search for themselves and then tells them whether their listings are present and complete. If “incomplete” it asks businesses to update their information.

For those not online at all, Google is also offering a free domain and hosted website (for one year) through Startlogic.

Consistent with its AdWords reseller strategy Google is …

How To Rank No.1 With Googles New Hummingbird Algorithim

How I ranked at the top of Google… On accident.

Why new marketers shouldn’t be afraid of Hummingbird.



If you’re new to online marketing, you might have read quite a few anecdotes of how Google has ruined search with their latest update, Hummingbird. Black and white hat marketing forums were littered with stories of how their keyword packed pages that were once reigning the top of Google search are now in the dark abyss (read: second page of search results).

This was because Googlers got smarter. On an average, people were typing more words into their Google search results. People are no longer writing vague, short-tail keyword terms to find their desired information. They’re now writing keyphrases. Keyphrases have been what replaced keywords.

For example, if I were selling low-priced blankets (I’m writing in bed right now) I would want any customer who searched “Where to buy the cheapest blanket?” to see me immediately. This is what would be known as long-tail keywords in t…

How To Make a Great Business Logo

Your company's logo is the foundation of your business branding. It is probably the first interaction that you will have with your customers. An effective logo can establish the right tone and set the proper ethos. After years of crafting logos for different projects, I've come up with a set of questions that I always ask myself before delivering a new logo.

1. What emotions does the logo evoke?

Above all design guidelines, the most important criterion is whether the logo reflects the character of the company. The emotions that the logo evoke should be appropriate to the company values. For example, the Disney logo evokes a sense of happiness and optimism. The curvy, fun typeface is appropriate for a company that has been making cartoons and animated pictures for kids. However, a similar logo style on a sales platform would not be appropriate.

Behind every great logo is a story.

Designers should understand the psychology of colors and the effect that typeface has on the design o…

What is a Landing Page?

Like this infographic? Get landing page advice that works from Copyblogger.

Setup Your Google+ For Business

Since Google quietly did away with Authorship, many people have questioned its worth as a marketing tool. Whilst Google maintain that the program wasn’t providing enough value and that the removal of Authorship didn’t reduce traffic to sites, this has been questioned by some marketers. For example, in a Marketing Profs article, Will Mitchell claims that the Authorship markup improved a search result’s CTR by 150%.

It’s true that G+ isn’t right for every niche as it’s mostly niches such as digital marketing and technology that seem to be active on the site. However, there’s little doubt that G+ improves SEO, as ranking factor studies have shown +1s to have a correlation with better rankings. For this reason alone, it’s a good idea to have a G+ presence, but it’s also a good channel for distributing content, especially if it gets shares and +1s.

With that in mind, today we’ll be looking at how to set up and use Google’s social network for your business.

Set Up Your Business Page

You wi…

25 Ways to Increase Traffic to Your Website

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them.

1. Advertise

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card. If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, com…