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Showing posts with the label Footprinting

25 Ways to Increase Traffic to Your Website

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them. 1. Advertise This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card. If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes,

Your Business - Local Search Engine Optimization (SEO) Tips

When you're doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful. Local SEO is getting more and more complicated, and as we roll into the new year, I want to share my biggest, most important tip: STOP Using Your Microscope In Local Search! What do I mean by that? Put simply: A microscope is a great research tool, but it’s a flat-out awful marketing tool. It seems like we’re hearing more and more of the same kind of question over the past few months: “I’ve done X on my site, why isn’t it working?” or “I read your post about Y, does it make sense for me to drop everything and go do it?” Local SEO is not, nor has it ever been, based upon a single tactic. Recently, it seems like many business owners will read a post or watch a video, realize that they’re not utilizing the tactic mentioned, and immediately drop everything and concentrate on the shiny new object. Local SEO is not just

Online Apps To Boost Your Online Content

Convert Powerpoint Presentations to Video Create A <iframe> HTML Colour Picker Create A Favicon Social Networking - Image Resizer Tool create-A-gif - No Watermark More Search Engine Optimization Videos ... Live Lab Search Engine Optimization More Content Advertising and Marketing Videos ...  Live Lab SEO - Content Advertising and Marketing Videos.

Google Penguin 3.0 Rollout

Google says the Thanksgiving ranking shuffle is related to the Penguin 3.0 release from six weeks ago. Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago. Google told us in response to what we saw on Thanksgiving day, “the Penguin rollout is ongoing, and this is just the effect of that.” The interesting part was that Google began the rollout of Penguin 3.0 on October 17, 2014, which was 45 days ago, or over six-weeks ago. For this to still be rolling out is unusual, I would think. In addition, many sites that reported changes on that Thanksgiving, only saw recoveries. Meaning, it looked like somewhat of a reversal of the Penguin 3.0 rollout that happened in October. But the results from what happened over Thanksgiving is still unclear. The Penguin 3.0 rollout initially impacted about 1% of queries, with this Thanksgiving occurrence, I

How to Stay No.1 on Google

Ranking First Is Good, But First With Prerender Is Better... How do you know when you've got a strong hold on the #1 ranking? Contributor Gene McKenna shows how Google Chrome may provide a clue. So you thought ranking #1 for a search was as good as you could get, right? How about ranking #1 with a strong indicator that your position there is pretty solid? A new browser optimization in search results might be giving us that clue. Starting around August 26th, our in-house analytics system at Groupon started reporting a big increase in homepage views. It’s rare for a search marketing team to complain about too much traffic, but all this new traffic was coming only from the Chrome browser, arriving only at our homepage, and much of it was bouncing, it was killing our revenue-per-session metrics, and all of it was from SEO (Organic Search). And this “Chrome Home” traffic, as we called it, kept growing and growing — until, by September 25th, we had tens of thousands of add