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Showing posts with the label Search

5 Minute Full Tutorial - Add Your Website to Google Search Console Analytics and Webmaster Tools

How To Add Your Website to Google Search Console Analytics and Webmaster Tools and Add More Websites under specific Analytics profiles... Website used ...Inland Finder ...

Google or Alphabet have been making recent changes to the user interfaces across most of its products... As technology evolves so does Google... or Alphabet...

Some things will still remain the same thou... for us common folk... things like the <head> tag...



Kindly Note that traffic and figure changes take a certain period of time to appear... I would say give it a week as you would be surprised to see what little traffic your small business gets... Tons of traffic comes from Bots and Robots... Blogger records the robots... Analytics well... Not so much...



Live Lab Staff - 2018




2018 - Google Search Console - New Webmaster Tools

Google just launched a new Search Console for Google Webmaster Tools ...

Love the New Layout... Alot more user friendly ... It has been a few years since Google Webmaster Tools had a new look...


Google Announced in a January 2018 Google Webmaster Blog that the new console will feature a...

"simplified process of optimizing a website's presence on Google Search. The functionality will include Search performance, Index Coverage, AMP status, and Job posting reports"


We have been lucky enough to have been offered early access and we simply love the new layout and features.
Live Lab Staff - January 2018





2018 - How to Upload Youtube Content Marketing Videos

Transfer the Videos to Your Laptop or Desktop... Preferred Format .mp4



Add #Hashtags and Fill in the Full Video Descriptions...

Agree to the Youtube Policies

Share across all your Social Media Platforms...

More... Live Lab Search Engine Optimization


How To Create a Blog

A Blog is the Best Method to Direct Traffic to Your Website
Your Blog must be Unique
Do Not Blog out of Your Business Scope

How To Create a Blog - Why Create a Blog


Previous - Dominate HTML Markups Search Engine Optimization and Online Business Footprinting

Learn the Basics of Web Designing

Understanding Content Management - CMS - Software like Joomla and Wordpress
Articles and Menus and how they relate to your CMS Software




Learn the Basics of Web Designing

Next - How to Add Meta Data and Keywords Previous - How To Choose Your Website Domain

Search Engine Optimization and Online Business Footprinting

Put Your Small Business on the first page of Google… So naturally curiosity will kill the cat… as Google to me always seemed to be an awesome cat and mouse tool… Could this really be done...?
Watch the SEO and OBF Video Below



SEO stands for Search Engine Optimization and having a website alone is not sufficient… Online Business Footprinting is the activity businesses share utilizing online Tools - Apps and Software so before you go around paying 5k for a 3 month stint to an ‘expert’ here is how you can tackle the SEO basics for your small enterprise…
Your Business Domain Name
Your Domain name is most things, the be all and end of all of it all.

Avoid long domain names. Simple Domain names that encompass your business framework and the design of your business. You can opt for many different types (.com - .co.za - .biz - .info etc).

Good Hosting Costs Money – Expect to pay between R50 to R150 a month (+-1.2K (R1200.00) a year) for a reliable and good host. Also check the track record of the h…

How To Get Your Local Business on Google

Google Launches Major Push To Get Local Businesses Online, Improve Data
New site offers tools, content and solicits business owners to update information.

Google is introducing a program it’s calling Let’s Put Our Cities on the Map. This new portal (Get Your Business Online) is not unlike Facebook’s Blueprint and Learn How sites launched this week. It offers resources to business owners (and potential partners) to help them get online or correct and complete their online presences.


Each user who visits will see a localized version of the site (based on IP detection). In addition to various FAQs, videos and other information, Google invites business owners to search for themselves and then tells them whether their listings are present and complete. If “incomplete” it asks businesses to update their information.





For those not online at all, Google is also offering a free domain and hosted website (for one year) through Startlogic.


Consistent with its AdWords reseller strategy Google is …

Keys to Understanding Search Engine Optimization (SEO)

3 Keys To Understanding Your SEO Needs


Many businesses know they need search engine optimization, but they don't know much more beyond that. Columnist Casie Gillette has tips for determining the specifics.



I-C 

If you’re a provider of search engine optimization (SEO) services, you’ve undoubtedly heard the following:


“I know I need SEO, but I don’t know exactly what I need.”


If you aren’t an SEO vendor, you may have found yourself saying just that at one time or another.
Businesses have slowly but surely begun to realize the value of search engine optimization, and consequently, the demand for SEO services has increased. However, it’s important to understand what you hope to gain from an SEO program before you embark on one.


After all, SEO can involve a lot of different things: technical audits, on-page content recommendations, conversion optimization recommendations, blog posts, link building programs, etc. It could also be priced in any number of ways dependent on how many of tho…

Google Is Looking To Rank Sites Based On Accuracy Of Information

In the future, Google may value the accuracy of your content more than the quality of your backlinks, according to a paper (PDF) recently published by researchers within the company.



New Scientist reports that Google is working on a system where it can determine the trustworthiness of a page not by who is linking to it, or how many incoming links it has, but by the number of facts it contains.



I-C





A score, called a Knowledge-Based Trust score, would be computed for each page by cross referencing the content with facts stored in Google’s Knowledge Vault. The Knowledge Vault is a database of 2.8 billion facts extracted from the web, and is the primary source of information behind theboxes that appear on the right side of some searches.



The more facts contained on a page, the better it will rank. In instances where few facts are found on a page, Google will check the accuracy of other content contained on the site to determine how well it can be trusted overall.



In early tests, the resear…

Setup Your Google+ For Business

Since Google quietly did away with Authorship, many people have questioned its worth as a marketing tool. Whilst Google maintain that the program wasn’t providing enough value and that the removal of Authorship didn’t reduce traffic to sites, this has been questioned by some marketers. For example, in a Marketing Profs article, Will Mitchell claims that the Authorship markup improved a search result’s CTR by 150%.

It’s true that G+ isn’t right for every niche as it’s mostly niches such as digital marketing and technology that seem to be active on the site. However, there’s little doubt that G+ improves SEO, as ranking factor studies have shown +1s to have a correlation with better rankings. For this reason alone, it’s a good idea to have a G+ presence, but it’s also a good channel for distributing content, especially if it gets shares and +1s.

With that in mind, today we’ll be looking at how to set up and use Google’s social network for your business.





Set Up Your Business Page

You wi…

Your Business - Local Search Engine Optimization (SEO) Tips

When you're doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful.

Local SEO is getting more and more complicated, and as we roll into the new year, I want to share my biggest, most important tip:


STOP Using Your Microscope In Local Search!

What do I mean by that? Put simply: A microscope is a great research tool, but it’s a flat-out awful marketing tool.
It seems like we’re hearing more and more of the same kind of question over the past few months: “I’ve done X on my site, why isn’t it working?” or “I read your post about Y, does it make sense for me to drop everything and go do it?”
Local SEO is not, nor has it ever been, based upon a single tactic. Recently, it seems like many business owners will read a post or watch a video, realize that they’re not utilizing the tactic mentioned, and immediately drop everything and concentrate on the shiny new object.
Local SEO is not just citations. Local SEO …

Animation - Difference Between Responsve and Adaptive Webdesign

Responsive designs fluidly expand, where as adaptive designs hitch as you expand a browser or viewport.











Positioning your designs elements using pixels as X,Y coordinates can cause a site designed for one screen to look weird on another. Use relative units, like percent of the screen, instead of static units like pixels.





Positioning your designs elements using pixels as X,Y coordinates can cause a site designed for one screen to look weird on another. Use relative units, like percent of the screen, instead of static units like pixels.





Breakpoints allow the layout to change at predefined points, i.e. having three columns on a desktop, but only one column on a mobile device."





As screen sizes become smaller, content starts to take up more vertical space and anything below will be pushed down, it's called the flow."





Having a lot of elements depending on each other would be difficult to control, therefore wrapping elements in a container keeps it way more understandable, clean…

Google Penguin 3.0 Rollout

Google says the Thanksgiving ranking shuffle is related to the Penguin 3.0 release from six weeks ago.





Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago.
Google told us in response to what we saw on Thanksgiving day, “the Penguin rollout is ongoing, and this is just the effect of that.”


The interesting part was that Google began the rollout of Penguin 3.0 on October 17, 2014, which was 45 days ago, or over six-weeks ago. For this to still be rolling out is unusual, I would think. In addition, many sites that reported changes on that Thanksgiving, only saw recoveries. Meaning, it looked like somewhat of a reversal of the Penguin 3.0 rollout that happened in October. But the results from what happened over Thanksgiving is still unclear.


The Penguin 3.0 rollout initially impacted about 1% of queries, with this Thanksgiving occurrence, I am not sure…

How to Stay No.1 on Google

Ranking First Is Good, But First With Prerender Is Better...


How do you know when you've got a strong hold on the #1 ranking? Contributor Gene McKenna shows how Google Chrome may provide a clue.



So you thought ranking #1 for a search was as good as you could get, right? How about ranking #1 with a strong indicator that your position there is pretty solid? A new browser optimization in search results might be giving us that clue.


Starting around August 26th, our in-house analytics system at Groupon started reporting a big increase in homepage views.


It’s rare for a search marketing team to complain about too much traffic, but all this new traffic was coming only from the Chrome browser, arriving only at our homepage, and much of it was bouncing, it was killing our revenue-per-session metrics, and all of it was from SEO (Organic Search).
And this “Chrome Home” traffic, as we called it, kept growing and growing — until, by September 25th, we had tens of thousands of additional Chrome…