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2018 - Google Search Console - New Webmaster Tools

Google just launched a new Search Console for Google Webmaster Tools ...

Love the New Layout... Alot more user friendly ... It has been a few years since Google Webmaster Tools had a new look...


Google Announced in a January 2018 Google Webmaster Blog that the new console will feature a...

"simplified process of optimizing a website's presence on Google Search. The functionality will include Search performance, Index Coverage, AMP status, and Job posting reports"


We have been lucky enough to have been offered early access and we simply love the new layout and features.
Live Lab Staff - January 2018





2018 - Adsense for Youtube New Ad Monetization Rules - Small Channels

January 2018 Youtube announced changes to their Advertising rules relating to channels that show Ads...



10000 Views 4000 Hours per Year 1000 Channel Subscribers...
This pretty much kills of 90% of small hardworking content creators.... or as YouTube puts it...
"Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month. Any of the channels who no longer meet this threshold will be paid what they’ve already earned based on our AdSense policies..."
So here's the thing... We are a small channel and like almost all the other small channels we know, have a few loyal subscribers. The content created is created from passion and a willingness to make a happier positive difference... We are not going to argue if this move is good or bad and all the stuff you would see on Forbes etc... Here are the facts...

Inland Findervideo-cpm-rpm-cpc-and-xyz

We b…

2018 - How to Embed A Google Map in a Joomla Website Template - Joomla 2.5

How to Embed A Google Map in a Joomla Website Template - Joomla 2.5...

Having a Verified Local Business on Google is one of the most important factors determining your online presence... Being Verified on Platforms like Twitter and Facebook looks very nice however the Business end is still Google... Setup Google+ For Your Small Business ...



In order to Embed a Map in your Joomla CMS programme you need to first disable the editors...
1. Global Configuration - Editors - None
2. My Profile - Editors - None...




Copy the IFRAME code and paste it in either an article or contact... Check the size and fit ... Small, Medium or Large can be selected from the source code...
Live Lab Staff...



Grow A Network of Social Media Followers

How To: Grow A Network of Social Media Followers...

Back in 2013-2014 we sat down with Inland Finder ... The company had some 234 followers on twitter and about 300 friend likes on Facebook... It had also only purchased the www.ladysmith.info domain and had approached us to Web Design and Search Engine Optimize. With our little and fresh knowledge Live Lab steadied on full steam with boastful confidence


Excited about the new Startup we called 10 local well established businesses to advertise on the www.ladysmith.info domain. 9 of them told us to F#%&Off they are not interested as they are paying the local newspapers.... Confidence smacked down within a few hours... Boomed... Bashed and Broken...

So we sat down with Inland Finder and explained to them that we are dealing with a Donkey Years ago advertising Dynamic. These businesses are NOT advanced and people still have Nokia 3310's. They have mediocre facebook pages and no clue about twitter.



The company... Not to be outdone b…

Video CPM - RPM, CPC and XYZ

CPM RPM and CPC - - What does it mean for your content advertising pocket... How much money will you make...?

Video Monetization... 

The South African Inland Finder Local Online Network - A Counted Total of 47277 People (Organic Likes and Followers) - 2017...



Company Directives, Parameters including PROS (x) and CONS (y)... 100% Organic Liking, Following and Sharing... (x)
Sharing Real Verified Local Happy Content - All links are checked and stories verified... (x)
No Politically Influenced Content - Zero Politically Motivated Content... (x)
Zero Policy Violations / Content Strikes or TOS breaches in 3 Years... (x)
Zero Influence on Clicks or Click Rates... (x)
Monetized Content is Original and Created... (x)
Websites Online 24/7 - 365... (x)
Geographical Area Data Costs - Expensive... (y)
Sharing is Minimal - Intensive 3/12 months... (y)
Only Facebook, Twitter and Google+ Followers are counted as Instagram is useless (No External Links)...(y)



Summary - Follower Data Captured

Local Follow…

Joomla 2.5 - Google Webmaster Verification on Your Joomla Website Template

How to Google Webmaster Verify Your Joomla Website Using the *head* tag on your Joomla 2.5 Template




How to Google Webmaster Verify Your Joomla Website Using the *head* tag on your Joomla 2.5 Template...

Google Webmaster Tools are Great for Webmasters, User Friendly, and Easy to Understand.

Google Webmaster Crawl, Fetch as Google and Indexing Your Website - Google Webmaster - Indexing and Crawling your Website - This is a Useful Feature allowing Google Bots to Crawl and Index Your Website. You can add multiple websites within the Webmaster Tools Framework.

A Google Gmail Account is required to Access Google Webmaster Tools...

The *head* tag can be found on your Joomla Template - Templates - Select Template - CSS Personal - Index.php...

Live Lab Staff

More SEO Videos ... Live Lab SEO



SEO - HTML Markups for Search Engine Optimization

How to improve your HTML Markups for improves Search Engine Optimization SEO Rankings...




Keep Your HTML Markups Consistant and Correctly Spelt...

HTML Markups are the end part of your web address...

https://creatingstartups.blogspot.co.za/
http://www.create-a-startup.com/

http://www.twitter.com/createAstartup
http://www.facebook.com/creatingstartups

Spread your Pages across all Social Networks (Facebook – Twitter – LinkedIn – Pinterest – Google+ - etc.). You could trysetting up a google+ page for your business or understand how to get maximum benefits from your Facebook for Business pages...

Full Post... HTML Markups - Search Engine Optimization

Live Lab Staff...




2018 - Joomla 3 - Google Analytics Verification on a Joomla 3 Template

How to Verify Your Joomla 3 Websites using Google Analytics.


Google Analytics allows Webmaster the ability to track page performance in real time. Google analytics does require a Gmail access as well as Webmaster site verification.



Google Analytics will allow you to track page views, devices and geography....

Traffic Data is stored and can be accessed years back should you require however this is dependent on the date you verify your website.

A few Joomla Templates allow webmasters the ability to paste the analytical property ID however the *head* page can be accessed by Template Manager - Select Template - Edit Personal CSS - Index.php should you be required to paste the Google Analytics Tracking ID.

More Videos... Live Lab Search Engine Optimization





Google Webmaster Crawl and Fetch as Google - 2018

How to: Google Webmaster - Indexing and Crawling your Website




Tips:

- Indexing and crawl your Website often
- Keep your Website updated
- Keep Your Website Always Online

More... Live Lab Search Engine Optimization

Live Lab Staff



Search Engine Optimization and Online Business Footprinting

Put Your Small Business on the first page of Google… So naturally curiosity will kill the cat… as Google to me always seemed to be an awesome cat and mouse tool… Could this really be done...?
Watch the SEO and OBF Video Below



SEO stands for Search Engine Optimization and having a website alone is not sufficient… Online Business Footprinting is the activity businesses share utilizing online Tools - Apps and Software so before you go around paying 5k for a 3 month stint to an ‘expert’ here is how you can tackle the SEO basics for your small enterprise…
Your Business Domain Name
Your Domain name is most things, the be all and end of all of it all.

Avoid long domain names. Simple Domain names that encompass your business framework and the design of your business. You can opt for many different types (.com - .co.za - .biz - .info etc).

Good Hosting Costs Money – Expect to pay between R50 to R150 a month (+-1.2K (R1200.00) a year) for a reliable and good host. Also check the track record of the h…

How To Get Your Local Business on Google

Google Launches Major Push To Get Local Businesses Online, Improve Data
New site offers tools, content and solicits business owners to update information.

Google is introducing a program it’s calling Let’s Put Our Cities on the Map. This new portal (Get Your Business Online) is not unlike Facebook’s Blueprint and Learn How sites launched this week. It offers resources to business owners (and potential partners) to help them get online or correct and complete their online presences.


Each user who visits will see a localized version of the site (based on IP detection). In addition to various FAQs, videos and other information, Google invites business owners to search for themselves and then tells them whether their listings are present and complete. If “incomplete” it asks businesses to update their information.





For those not online at all, Google is also offering a free domain and hosted website (for one year) through Startlogic.


Consistent with its AdWords reseller strategy Google is …

How To Rank No.1 With Googles New Hummingbird Algorithim

How I ranked at the top of Google… On accident.

Why new marketers shouldn’t be afraid of Hummingbird.


I-C


Hummingbird…

If you’re new to online marketing, you might have read quite a few anecdotes of how Google has ruined search with their latest update, Hummingbird. Black and white hat marketing forums were littered with stories of how their keyword packed pages that were once reigning the top of Google search are now in the dark abyss (read: second page of search results).

This was because Googlers got smarter. On an average, people were typing more words into their Google search results. People are no longer writing vague, short-tail keyword terms to find their desired information. They’re now writing keyphrases. Keyphrases have been what replaced keywords.


For example, if I were selling low-priced blankets (I’m writing in bed right now) I would want any customer who searched “Where to buy the cheapest blanket?” to see me immediately. This is what would be known as long-tail keywords in t…

Keys to Understanding Search Engine Optimization (SEO)

3 Keys To Understanding Your SEO Needs


Many businesses know they need search engine optimization, but they don't know much more beyond that. Columnist Casie Gillette has tips for determining the specifics.



I-C 

If you’re a provider of search engine optimization (SEO) services, you’ve undoubtedly heard the following:


“I know I need SEO, but I don’t know exactly what I need.”


If you aren’t an SEO vendor, you may have found yourself saying just that at one time or another.
Businesses have slowly but surely begun to realize the value of search engine optimization, and consequently, the demand for SEO services has increased. However, it’s important to understand what you hope to gain from an SEO program before you embark on one.


After all, SEO can involve a lot of different things: technical audits, on-page content recommendations, conversion optimization recommendations, blog posts, link building programs, etc. It could also be priced in any number of ways dependent on how many of tho…

Google Is Looking To Rank Sites Based On Accuracy Of Information

In the future, Google may value the accuracy of your content more than the quality of your backlinks, according to a paper (PDF) recently published by researchers within the company.



New Scientist reports that Google is working on a system where it can determine the trustworthiness of a page not by who is linking to it, or how many incoming links it has, but by the number of facts it contains.



I-C





A score, called a Knowledge-Based Trust score, would be computed for each page by cross referencing the content with facts stored in Google’s Knowledge Vault. The Knowledge Vault is a database of 2.8 billion facts extracted from the web, and is the primary source of information behind theboxes that appear on the right side of some searches.



The more facts contained on a page, the better it will rank. In instances where few facts are found on a page, Google will check the accuracy of other content contained on the site to determine how well it can be trusted overall.



In early tests, the resear…

How To Make a Great Business Logo

Your company's logo is the foundation of your business branding. It is probably the first interaction that you will have with your customers. An effective logo can establish the right tone and set the proper ethos. After years of crafting logos for different projects, I've come up with a set of questions that I always ask myself before delivering a new logo.


1. What emotions does the logo evoke?

Above all design guidelines, the most important criterion is whether the logo reflects the character of the company. The emotions that the logo evoke should be appropriate to the company values. For example, the Disney logo evokes a sense of happiness and optimism. The curvy, fun typeface is appropriate for a company that has been making cartoons and animated pictures for kids. However, a similar logo style on a sales platform would not be appropriate.


Behind every great logo is a story.

Designers should understand the psychology of colors and the effect that typeface has on the design o…

Setup Your Google+ For Business

Since Google quietly did away with Authorship, many people have questioned its worth as a marketing tool. Whilst Google maintain that the program wasn’t providing enough value and that the removal of Authorship didn’t reduce traffic to sites, this has been questioned by some marketers. For example, in a Marketing Profs article, Will Mitchell claims that the Authorship markup improved a search result’s CTR by 150%.

It’s true that G+ isn’t right for every niche as it’s mostly niches such as digital marketing and technology that seem to be active on the site. However, there’s little doubt that G+ improves SEO, as ranking factor studies have shown +1s to have a correlation with better rankings. For this reason alone, it’s a good idea to have a G+ presence, but it’s also a good channel for distributing content, especially if it gets shares and +1s.

With that in mind, today we’ll be looking at how to set up and use Google’s social network for your business.





Set Up Your Business Page

You wi…